While many lash artists do a good job of running their business, they could be doing even better if they invested more time in the processes of the business.
There are several ways of making your lash business grow, but we'll be focusing on the 4 most effective ways to grow your lash business. Here they are:
1 - Attract More Clients
So obvious right? But how to do that? Here are some tips to help you increase your clientele.
- Referral Program. Reward those that are already loyal to you with the chance of becoming your advocates. Let them spread the good word, by bringing family and friends and getting free products, discounts on fills, or even free sets. This will help them feel more engaged in sharing their good experience and bringing more people to you.
- Marketing Opportunities. Look for ways of sharing your business. Think about neighborhood Facebook pages, local newspapers where you can share something about helping the community you live in, even other stores like grocery stores, dance studios, etc. People will not find you if you don't put yourself out there.
2 - Know What Your Clients Want
This will make a huge difference in how you deal with each individual client. Make sure you are not "pushing" for a specific look or way, you have to make sure you provide the service your client wants. A really good consultation before the appointment can help set expectations and avoid frustrations. Follow up and ask for feedback, having that response will help know where to improve or change in order to please that client. This will build rapport and consecutively loyalty.
3 - Upsell Existing Clients
You already have them coming to you, this means they like your salon, your service, your price, etc. So take advantage of it. Upsell them to more expensive services, memberships, aftercare products, you have the chance to make more money without spending more. Make sure you know very well what you will be pitching, you have to own the topic you will try to upsell them on. If you choose aftercare products, you have to know very well how to use these products, and how they can help your clients before you start talking about them.
4 - Offer New Services and Products
By offering more services you can charge more for those services and you will also open your doors to more new clients. If you only do Classic Lashes, learn how to do Volume Lashes and start offering Hybrid and Volume looks. Again, think about aftercare products and how they can help you increase your clients' retention and make more money.
These are four basic ways of increasing your lash business, if you need extra support or would like to know more about this topic, feel free to reach out to our team and we will help you! We know that if you apply these 4 steps you will be in good shape!